“A powerful global conversation has begun. Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.”(The Cluetrain Manifesto, Levine and Locke)
Jodange automatically extracts opinions from online content in order to understand sentiment.
We are in a new world order where an enormous amount of opinions on a wide range of topics exist to be heard, shared and mined. These virtual water cooler conversations where opinion leaders share their points of view on everything to everyone hold the power of influence.
Leveraging Cornell University's significant investment in sentiment analytics, Jodange has built the world's first Opinion Utility. By tapping into our Opinion Utility, companies gain access to real-life sentiments to support better decision-making across a broad range of endeavors, including but not limited to:
Maximize online advertising revenue by enhancing users' online experiences by providing sentiment capabilities which engage the users for longer periods and keeps them coming back. Deliver targeted online advertising which promotes higher quality CPM's.
Complement the tracking and monitoring of a product launch or a corporate branding initiative. Better assess marketing opportunities and threats. Understand market interests and priorities by tracking key discussions. Identify competitive brands and brand associations.
Improve communications monitoring and proactively manage issues which have the potential to affect the reputation of your company, brand, executives and products. Enable marketing communications to become a powerful market headlight to deliver comprehensive and interesting market insights. Identify the bias of analysts and press media and determine how to leverage and nurture these relationships.
Eliminate the tedious research process and automatically extract opinions for rapid understanding of sentiments. Quickly identify opinion holders on issues, organizations, or people of interest. Track the impact of an issue via publication, region, opinion holder, tonality or any other measurement. Uncover important sentiment trends on key issues. Correlate opinions against specific outcomes.
Whatever your business objectives may be, leverage Jodange and accelerate your time to insight.